Visible and Paid is a 6-month marketing strategy programme for ambitious women who want clearer positioning, stronger sales, and a business that pays them properly.
Cohort 1 is live right now, and it's working. Women raising prices they hadn't touched in years, rewriting their pitch, signing clients at their new rate without discounting.
You show up. You deliver. Your clients are happy. But the enquiries are inconsistent, the income is unpredictable, and you are working harder than the results justify.
You have tried posting more. You have done the free challenges, watched the webinars, downloaded the guides. Some of it helped a little. None of it compounded. The income is still not where it should be.
The problem is not your ability or your offer. It is that you have been building visibility without a strategy underneath it.
You are creating content that gets engagement but not enquiries. You are discounting yourself to win work. You are watching women in your space who are no more talented than you charge twice what you charge and have a waiting list.
What they have is a strategy. A clear position. A message that lands. A system that turns attention into income. That is what this programme builds.
Six months of structured coaching, accountability, and strategy. Built around your actual business and your actual life. This is not a course you buy and never finish. It is not a membership full of content you do not know how to use. It is a programme with a clear structure and a real outcome.
Cohort 1 didn't just learn more about marketing. They built a complete working strategy for their own business, started running it, and are already seeing it produce results.
A clear brand position. A message that converts. A content strategy built for your audience. A lead generation system. A conversion process. A referral structure. A business that pays you properly.
Six full-day coaching sessions build your strategy month by month. Five accountability sessions plus one summer drop-in. WhatsApp support between calls. A personal branding shoot day. An in-person graduation.
I am Emily - a Yorkshire-based business and marketing coach with 13+ years of hands-on experience building strategy, systems, sales processes, communities, and real commercial growth.
I became a teenage mum and chose business over the traditional path. I spent over a decade behind the scenes of a growing business, building systems, marketing strategy, and sales processes that actually worked. That is where I developed the knowledge I now teach.
I have supported more than 30,000 business owners, facilitated over £127 million in revenue opportunities, and spoken on stages internationally.
I built Visible and Paid because I kept seeing the same pattern. Brilliant women working incredibly hard with nothing showing in their numbers. Cohort 1 is proving it. I am not here to motivate you. I am here to make sure your business pays you properly.
No hidden extras. Posted to your door before the programme starts. Your WhatsApp group opens early so you can connect with your cohort before the first session.
This programme is intentionally kept small to ensure every person is seen, supported, and properly coached.
Clear what is keeping you small, audit your brand from the outside in, and build the strategic foundations everything else sits on.
You leave with: a strategic baseline and a brand audit that shows you exactly what to change first.
Get clear on who you serve, what makes you the only logical choice, and how to talk about what you do so the right people say: I need this.
You leave with: a positioning statement, a clear ideal client profile, and messaging that converts.
Build a visibility strategy for your business, your audience, and the platforms that are worth your time. Not a generic content calendar.
You leave with: a bespoke content strategy and a visibility plan you can run every month.
Build a system that brings the right people into your world and moves them toward buying without chasing or cold outreach.
You leave with: a working lead generation system and a nurture flow built for your business.
Close the gap between interest and income. Build the systems that turn attention into paying clients, consistently.
You leave with: a conversion process, an optimised digital presence, and an authority-building plan.
Sales systems, retention, referrals, financial clarity, and a business designed around your life.
You leave with: a complete six-month strategy and a business built to pay you consistently.
Five accountability sessions and one Implementation Month drop-in keep the strategy moving between main sessions, timed around school holidays and bank holidays so nothing clashes with your life outside the programme.
| DATE | SESSION |
|---|---|
| Thu 7 Jan 2027 | WhatsApp group opens |
| Thu 14 Jan 2027 | Introduction Session |
| Thu 21 Jan 2027 | Month 1 · Mindset, Brand & Strategy |
| Thu 4 Feb 2027 | Month 1 Accountability |
| Thu 25 Feb 2027 | Month 2 · Positioning & Messaging |
| Thu 11 Mar 2027 | Month 2 Accountability |
| Thu 15 Apr 2027 | Implementation Month drop-in |
| Thu 29 Apr 2027 | Month 3 · Content & Visibility |
| Thu 13 May 2027 | Month 3 Accountability |
| Sat 22 May 2027 | Personal Branding Shoot Day |
| Thu 27 May 2027 | Month 4 · Lead Generation & Nurture |
| Thu 10 Jun 2027 | Month 4 Accountability |
| Thu 24 Jun 2027 | Month 5 · Conversion Systems & Digital Authority |
| Thu 8 Jul 2027 | Month 5 Accountability |
| Thu 15 Jul 2027 | Month 6 · Sales, Retention, Referrals, Profit & Freedom |
| Fri 16 Jul 2027 | In-Person Graduation + Empire Diaries podcast group episode |
Saturday 22nd May 2027, in Yorkshire. A full day of photography, video, and drone footage. Included at no extra cost. Fancy making a full day of it? A spa and afternoon tea add-on will be available to book separately closer to the date. Professional shoots like this outside this programme start at £600+. Yours is included.
Friday 16th July 2027, in Yorkshire. Complete your Business Evaluation as a group, see how far you have come in six months, and celebrate with the women who have been alongside you every step. We'll also record a group episode of Empire Diaries together on the day, my podcast where cohort members share their story with a wider audience.
You hit the ground running with lead generation from day one.
Preferential rates throughout the programme for anything you need created as your brand evolves.
Use budget smartly, once your organic foundations are in place.
Refer someone who joins and £150 comes straight back to you. No forms, no delays.
"Before this, I felt like I was constantly busy but not actually moving forward. Emily helped me see exactly where I was going wrong and more importantly, how to fix it. It is not fluffy, it is not overwhelming, it is clear and it works. I already feel more confident and for the first time I can actually see how this turns into consistent income."
MADELINE · Boutique owner"I have invested in things before that left me feeling more confused than when I started. This is completely different. I am not just learning what to do, I actually understand why I am doing it. I know this is going to change how I earn over the next six months."
FAYE · Commercial cleaning"I have followed Emily for years and watched her build her own personal brand from the ground up. After a marketing audit she suggested just a couple of things to implement and I started seeing leads come in almost immediately."
GRACIE · Kitchen designerBooked her first valuation for 1pm the same day as Month 1, drove there straight from the session, and the homeowner instructed her to sell on the spot, no other agents viewed. Then posted her first ever video to social media and didn't delete it.
Sent her price increase email the same week as Month 1 and raised her membership rate, after months of it feeling too "icky" to do.
Raised her specialist service prices 10% and got tougher on charging for home visits. "Fed up of apologising for what I do."
Moved from giving a service away free to setting her first ever price for it, a bigger shift than a rise: free to paid, for the first time.
Told enquiries she'd reply once she was back from time away. Two came straight back saying they wanted it booked regardless.
Went from barely able to say her own prices out loud in Month 1, to delivering a pin-drop elevator pitch in Month 2 that made the room go quiet.
And a room full of others just like them: a boutique owner, a consultant, a beautician, all with the same story. Good at what they do, income that didn't reflect it, until it did.
Different industries. Same situation. They were good at what they do, but their income did not reflect it. They made the decision to fix that. Now it's your turn.
You are already in business and generating income. You know your work is good, but your visibility, messaging, or sales are not where they should be. You are ready to commit, do the work, and build something that pays you properly.
You want results without implementation. You are looking for motivation rather than strategy. You are not yet in business. You are a coach or marketing professional looking to learn from the programme for your own use. Or you are not yet ready to take action on what you know needs to change.
| 6 full-day strategy coaching sessions | £2,400 |
| 5 accountability sessions + Implementation Month | £900 |
| Personal branding shoot day | £600 |
| 6 months WhatsApp support | £300 |
| LeadZilla trial, ads training, designer access | £300 |
| Business Evaluation & welcome pack | £150 |
| Total real-world value | £4,650+ |
Estimated against typical rates for equivalent coaching, photography, and training services. [Emily, these are placeholder estimates. Sense-check each figure against your own market knowledge before this goes live, since value claims in advertising need to be ones you can stand behind.]
(£1,664.17 + VAT)
One payment. Space confirmed immediately. No monthly payments to think about.
Secure Your Space(£319 + VAT)
Split across six monthly payments. Your space is secured from your first payment.
Secure Your SpaceShow up to Month 1, do the work, and if it genuinely isn't for you, talk to me before Month 2 begins. This isn't a programme built to trap you into six months you don't want. It's built to be worth staying in. Full terms are set out in your programme agreement, sent the moment you join.
Enrolment closes Thursday 7th January 2027, when the WhatsApp group opens. After that, Cohort 2 is full and the next intake won't be announced for months. No application, no waiting list, immediate access once you join. Questions about which option suits you? Email [email protected]
Kelly hadn't raised her prices in five and a half years. One overdue price rise, one better-priced client, or one stronger offer pays this back within weeks, not months. The real cost isn't the £1,997. It's another six months of undercharging while you figure it out alone.
Staying underpriced, under-visible, and inconsistent is already costing you money every month. One stronger offer, one better-priced client, or one rate increase can start paying this back quickly.
That is exactly why you need it. You do not become visible and then invest in your strategy. You invest in your strategy and then you become visible. If you are in business and serving clients, you are ready.
If you have a business and you are serious about building it properly, yes. Starting with the right strategy costs far less than undoing years of guesswork later.
Every main session is on a Thursday during school hours. Accountability sessions are two hours. WhatsApp support means you are not waiting a month to get unstuck. Being too busy usually means being busy on the wrong things.
Every session is recorded and the replay is yours to keep. Doing the work on replay still gets you the result.
Most programmes teach tactics. Visible and Paid teaches strategy - the thinking that makes tactics work. Cohort 1 is proof: the women who struggled elsewhere are the ones seeing results now.
1:1 is fully bespoke, with the highest level of personal access to me. Visible and Paid is a structured group programme with a fixed curriculum, a cohort alongside you, and a lower price point because of that shared format. A number of women do both.
No application. No waiting list. Immediate access once you join.
Email Emily directly. Tell her you are interested and she will get back to you personally. No hard sell. Just an honest conversation about whether this is the right fit for you right now.
Ask a Question FirstI reply to every email personally.