"After seeing what the EMpowered team created for me, I feel absolutely ripped off by my previous designer. They did none of this. Not the strategy. Not the psychology. Not the document. None of it."
In their words
No actors. No scripts. Real women in business, on camera, saying it in their own words.
It made me feel like me again.Jenny Hardacre, Content Day
The workbooks that you provided today, it's just like gold.Nicola Newton, Content Day
I'm so glad I followed my gut and just did it anyway.Beth Cameron, Content Day
Just do it. I do feel a lot more confident already.Cilla Buchan, Content Day
The women are just amazing.Karen Boldly, Limelights
Book it.Paula Hanney, Freedom and Flow Wellness Co
For once in my life, I'm doing it the way I want to.Yvonne Hanson, Content Day
We just need to tell the world.Jane Dyer, Content Day
You come here and you're looked after.Elaine Feeney, Spero Solutions
“Was it worth the money? Every. Single. Penny. I walked away with far more than a collection of lovely photographs. I walked away having had one of the best days I've had in ages.”
“The whole day was so much fun from start to finish. Emily also provided a great workbook and I now have a step-by-step plan to use when I am ready to go! I cannot recommend booking on enough!”
“Anyone who knows me knows I'd rather do pretty much anything than have my photo taken! But somehow, the lovely Emily Mallender and her fabulous team managed to coax me out of hiding and in front of the camera!”
“She's just not like other coaches at all. She's just so much better, in my opinion.”
“My marketing is so much better.”
“If anyone is even slightly considering working with Emily, just spend 5 minutes with her and you'll never go back.”
“My views are reaching over 60,000 now, and this month I've been booked out every weekend.”
“I can't believe in 3 months how far I have come.”
“Having a group of people that get it, because business can be incredibly lonely. It's one of the best that I've done, because it's that accountability.”
“It's absolutely amazing. When you're having a wobble, there's someone there to support you.”
“The way that you work and the way that you share and over-deliver, even in your content that's free.”
“She's directed us, she's guided us and she's held our hand throughout it.”
“If you feel like you don't belong in a room, then this is a space for you. You'll leave this room feeling like the person you are inside.”
“It's just a fabulous opportunity. There were some great women.”
“I love being in spaces where all women are empowered and doing things with their life, not just sitting on the sidelines.”
“Do it. Do it.”
“Was it worth the money? Every. Single. Penny. I walked away with far more than a collection of lovely photographs. I walked away having had one of the best days I've had in ages.”
“The whole day was so much fun from start to finish. Emily also provided a great workbook and I now have a step-by-step plan to use when I am ready to go! I cannot recommend booking on enough!”
“Anyone who knows me knows I'd rather do pretty much anything than have my photo taken! But somehow, the lovely Emily Mallender and her fabulous team managed to coax me out of hiding and in front of the camera!”
“She's just not like other coaches at all. She's just so much better, in my opinion.”
“My marketing is so much better.”
“If anyone is even slightly considering working with Emily, just spend 5 minutes with her and you'll never go back.”
“My views are reaching over 60,000 now, and this month I've been booked out every weekend.”
“I can't believe in 3 months how far I have come.”
“Having a group of people that get it, because business can be incredibly lonely. It's one of the best that I've done, because it's that accountability.”
“It's absolutely amazing. When you're having a wobble, there's someone there to support you.”
“The way that you work and the way that you share and over-deliver, even in your content that's free.”
“She's directed us, she's guided us and she's held our hand throughout it.”
“If you feel like you don't belong in a room, then this is a space for you. You'll leave this room feeling like the person you are inside.”
“It's just a fabulous opportunity. There were some great women.”
“I love being in spaces where all women are empowered and doing things with their life, not just sitting on the sidelines.”
“Do it. Do it.”
Want to be the next one? Start with an EMpower Hour: an hour of strategy with Emily for £297 + VAT, credited in full towards 1:1 coaching if you book within 7 days.
When your branding no longer reflects the quality of your work, you're making every sale harder than it needs to be. We help ambitious female entrepreneurs build strategic brands that attract the right clients, command premium prices and create lasting confidence.
"That is exactly who I want to work with." That is what your ideal client should think the moment they land on your page. If they are not thinking it right now, your brand is the problem.
We take a limited number of clients each month to protect the quality of every project
Words can only say so much. Here is Emily walking through a real brand document, page by page, so you can see exactly what world-class branding actually looks like.
An example of the psychology, mock ups and detail that go into every EMpowered brand document. The depth varies by package, but the thinking never does.
This is what you actually get. Not a logo in a Dropbox link: the psychology, the colours, the fonts, the icons and the brand in action, every decision explained.
This is what separates world-class branding from a logo in a Dropbox folder.
What most designers deliver
What EMpowered Brand Studio delivers
This page was written for a very specific type of woman. Read these and see if she sounds familiar.
"I know I am good at what I do but my brand does not show it."
That ends here
"I have been cobbling my brand together for years and I am embarrassed by it."
We completely get it
"I am losing clients to people who look more professional even though I am better."
Not for much longer
"I want to charge more but my brand does not back me up."
Your brand should do the selling
"I have tried Canva and cheap designers and it still does not feel like me."
Because strategy was missing
"I have a logo but my designer kept all my files and I cannot change anything without paying again."
Never again after this
A word, lovely
Your brand is the first thing people judge and the last thing most women invest in. If you're brilliant at what you do, your brand should be saying it before you've said a word.Emily Mallender, founder
Four quick questions. Sixty seconds. An honest answer.
How do you feel when someone asks for your website or social media?
Has your business changed since you first set up your branding?
Do you feel your prices match the quality of what you deliver?
When you last had a logo or brand made, what did you walk away with?
Your brand is mostly doing its job, but there is likely room to sharpen it so it works even harder for you. Even small inconsistencies cost you in those 5 seconds someone decides whether you are the right fit. A discovery call would help you see exactly where the gaps are.
You have grown, but your brand is still telling an old story. This is incredibly common, and it is completely fixable. A brand built for where you are going, not where you started, would change how your ideal clients see you, instantly.
Right now, your brand is working against you rather than for you. The good news is that this is one of the most fixable problems in your business, and once it is sorted it will support every single part of how you sell, price and show up. This is exactly what EMpowered Brand Studio was built for.
5Seconds to attract, connect and make them choose you
Your website. Your social media. Your proposals. Your marketing. All of it has 5 seconds to attract your ideal client, emotionally connect with them and make them think "that is who I want." If your brand is not doing that job every single day, you are losing clients, enquiries and income you do not even know about.
Here is the conversation most women in business never have with themselves.
When you started your business, you built your brand with no experience in branding or marketing. You picked colours you liked, found a font that looked alright and got a logo done as cheaply as you could. That was the right call at the time.
But here is what happened since then. You grew. You got better. You became someone your clients trust deeply. Your offer evolved. Your prices shifted. Your ideal client changed. You are a completely different business owner to the one who started out.
Your brand though? It is still the one from day one. The one built before you knew what you were doing. And every day you show up with that brand, it is quietly telling potential clients a story about you that is no longer true.
That brand is not just outdated. It is holding you back. It is costing you clients, confidence and income right now.
We build your brand for where you are going in 10 years. So you grow into it rather than being held back by the one you built on day one.
Emily Mallender has spent 14 years in the business of marketing, positioning and brand strategy. She has spoken to audiences of audiences of 25,000+, run over 500 events and built her own brand from the ground up.
She knows exactly what it takes to show up with authority, attract the right clients and charge what you are worth. When you work with EMpowered Brand Studio, you get that expertise applied to your brand from day one.
Great branding is not about colours you like. That is what amateurs do.
We apply proven psychological principles to every decision we make for your brand, because your brand is not for you. It is for your ideal client.
Canva templates, Fiverr designers and AI tools cannot do this. Strategy cannot be generated. It has to be understood.
EMpowered Brand Studio
Most designers send a logo in a Dropbox link. We deliver a full strategic brand presentation that documents the reasoning behind every single decision made for your business.
Your brand document is not a PDF of logos. It is a strategic record of why your brand is the way it is. The psychology behind your colours. The reason for your font choices. The logic behind your logo shape and letter spacing. The meaning in your icons. The strategy behind your target market positioning. Everything explained. Everything justified. Everything yours.
When you understand why your brand works, you use it with confidence. When you use it with confidence, your ideal client feels it.
Each colour chosen to evoke a specific emotional response in your ideal client. Nothing is chosen because it looks nice.
Every typeface communicates before you write a single word. Elegance. Power. Warmth. Clarity. All intentional.
Circles communicate community. Script humanises. Every shape, curve and element has a strategic reason behind it.
Each icon carries specific meaning and pushes the narrative of transformation and possibility for your clients.
Your brand is not built around your preferences. It is built around the psychology of the woman you want to say yes to you.
From a couple of key mock ups on our entry packages to a full real-world showcase on our top tiers, you see your brand in context before you sign off.
"Every detail from the logo and colour palette to the typography and brand elements was thoughtfully designed. It is better than I could have ever imagined! Instead of simply designing a logo, we built a complete visual system that works seamlessly across website, social media, print and marketing, giving the business credibility and consistency."
Not a logo. A complete brand identity. Every single asset handed to you in full. Yours to keep. Yours to use. With no dependency on anyone, forever. Exactly what is included depends on your chosen package: see the full breakdown below.
Primary, secondary and logomark
Three variations so you always have the right logo for every situation.
Submark and brand badges
Elegant alternatives that make your brand feel considered at every touchpoint.
Brand icons
Strategic icons that push the narrative of your brand across your website and marketing.
Full colour palette
Every hex code, CMYK and RGB value. Use them anywhere, with anyone, forever.
Brand fonts
Every font named and documented in full. No designer can hold them over you again.
Bespoke brand pattern
Takes your brand onto packaging, backgrounds, stationery and merchandise.
Full brand guidelines
15 plus pages. The complete strategic record of your brand, forever.
Social media branding
Profile and cover images for Facebook, Instagram and LinkedIn, business and personal.
Real-world mock ups
See your brand brought to life, with the level of detail growing alongside your package.
File use guide
Clear instructions for exactly how and where to use every file, so nothing sits unused.
Canva brand kit
Optional add-on. Logos, colours and fonts set up in Canva so you can create on-brand content from day one.
Every single package includes Emily's full strategy session, project management and end-to-end client communication. You review. You approve. We do everything else.
For women with an existing brand that no longer reflects who they are
You have a brand. But it is not doing you justice anymore. This package takes what exists, strips out what is holding you back and rebuilds it into something you are proud to put in front of every ideal client. Same core identity. Transformed presence.
£995
+ VAT · 50% deposit to secure your date
Payment plans available, just ask
For women starting fresh or ready to finally show up properly
A complete brand identity built around where your business is heading in 10 years. Not where it is today. Everything in The Refresh, plus a full creative direction and mood board session and an extra round of revisions, so you walk away with a brand that attracts your ideal clients, justifies your pricing and makes you look exactly like the calibre of business you are.
£1,195
+ VAT · 50% deposit to secure your date
Payment plans available, just ask
For women ready to deepen their brand and stand out with more depth and detail
More design elements, more depth, more detail. Everything in The Launch, plus your own submark and brand badge, up to 5 bespoke illustrations, a bespoke brand pattern and a full 15 plus page guidelines document. You will walk away with a look that feels polished, professional and totally you, ready to stand out and make a bigger impact wherever you show up.
£1,695
+ VAT · 50% deposit to secure your date
Payment plans available, just ask
For women who want every single touchpoint covered, no compromises
The ultimate brand package. Everything in The Expansion, plus 3 print assets of your choice and a full suite of social media branding, 5 Instagram post templates, 5 story templates, 5 highlights and a cover image, so every single touchpoint is covered, wherever you show up. This is the brand that grows with you for the next decade.
£2,295
+ VAT · 50% deposit to secure your date
Payment plans available, just ask
Brand Content Day
Add a professional half-day shoot to any package. Brand photography, headshots, reels and fully edited content ready to use across every platform from day one.
£850
+ VAT
Canva Brand Kit
Your logos, colours and fonts set up inside Canva so you can create on-brand content from day one, with no guessing. Available alongside any package.
£115
+ VAT
We work with a limited number of clients each month. This is not a factory. Every brand gets the full weight of strategy, creativity and attention it deserves. If you are considering this, book your call sooner rather than later.
"It's been SO exciting watching the brand come to life; I'm totally obsessed with it!! The brief was nailed right from the start, and what felt like a daunting process was made to feel easy. Taking the leap to invest in branding was a big one as a new business, but it's paid off already."
You do not need to know a single thing about design. That is literally what we are here for.
Book your free discovery call
We look at your brand now, where your business is heading and which package fits. Honest advice. No pressure. No pitch. Just a genuine conversation about what is right for you.
Complete your brand discovery questionnaire
This is where the strategy starts. Your ideal client, your values, your vision, where you want to be in 10 years. The deeper you go here, the better everything that follows.
Pay your deposit and lock in your date
50% secures your spot. From here, Emily takes the brief, manages the entire process and keeps you updated. You do not chase anyone. You do not manage anything.
See your brand come to life
Your brand is presented in a full strategic document, logos, mock ups, colours, fonts, guidelines and social assets. Review it. Give your feedback. We refine until it is exactly right. Once you've approved your finished brand, your final payment is due before your files are delivered.
Launch with confidence
Emily supports your launch so you hit the ground running, with optional extras like a Canva brand kit available if you want it. You do not just get a brand in your inbox. You get a brand that works from day one.
These are the words of women who have been through it. Not polished marketing copy. The actual truth.
"After seeing what the EMpowered team created for me, I feel absolutely ripped off by my previous designer. They did none of this. Not the strategy. Not the psychology. Not the document. None of it."
"I absolutely love it! You've completely captured the vision for Pure Luxe, and I couldn't be happier with how it's come together."
"She helped me merge two separate businesses into one cohesive brand with a clear name and direction. Something I'd been dancing around for months."
Lisa Hesler · Google reviewBefore you wonder if this is worth the investment, ask yourself a different question entirely.
Every day your brand does not match your quality, ideal clients are making a 5 second judgement and choosing someone else. You are already losing money. You are already undercharging. The brand is already holding you back. The cost of doing nothing is not zero.
A brand built for where you are going attracts better clients, commands higher prices and builds instant authority. You stop explaining yourself. You stop justifying your rates. The right clients come to you already convinced. Your brand pays for itself.
Pure Luxe Travel needed a brand that matched the calibre of the trips it sells. Effortless luxury, not generic travel-agency cliché. We built a refined navy, gold and cream identity around a bespoke monogram and a signature compass star, reflecting curated journeys rather than package holidays. Every colour, every icon, every detail chosen with a reason.
"I absolutely love it! You've completely captured the vision for Pure Luxe. The navy and gold feel so elevated and exactly right for where I want the brand to sit."
Catherine, Pure Luxe Travel
"I started the process with only a vague idea of what I wanted, but the team dived in and pulled out exactly how I wanted my business represented. I feel far more confident promoting my business after working together."
If yours is not here, ask us on your discovery call.
Typically 3 to 4 weeks from the moment your discovery questionnaire is back with us. We do not rush it. We also do not drag it out. You will always know exactly where things are.
Do it now. The biggest mistake women make is building their reputation around a brand they have already outgrown by the time they realise it. We build your brand for where you are going in 10 years, not where you are today. Getting that right from the start means you never have to do it twice.
Yes and this is actually where we do some of our best work. The Refresh package is specifically for women whose brand no longer reflects the business they have built. Most of our clients are established, they have just quietly outgrown what they started with.
You can. But it will look like you did. Canva templates and AI tools cannot apply brand strategy, conduct ideal client research or make psychology-led design decisions. There is a reason the businesses you admire invest in professional branding. It is not about vanity. It is about what converts.
Very little after the questionnaire. Once we have your discovery document, Emily takes it from there. You review concepts, give feedback and approve the final brand. The whole point is that you do not have to manage or chase anything.
A full strategic brand document, every file format you need, full brand guidelines, and a launch session with Emily. A Canva brand kit and social media branding are available as add-ons if you would like them. Everything to walk out looking and feeling like the business you actually are.
That is what rounds of revisions are for. And because we start with a full discovery questionnaire and mood board sign-off before a single design is created, the chance of being surprised in the wrong direction is extremely small. We have never had a client who did not love their brand.
Honestly, the worst thing you can do is rush into a cheaper version and end up paying for it twice. Ask us about a payment plan, it often makes the timing work without changing anything about what you receive. And if now genuinely is not the right time, that is okay too. This is not going anywhere, and neither are we. Just know that every month your brand stays as it is, it is quietly costing you in the way we talked about earlier. So when you are ready, we will be too.
This is not a sales call. It is a genuine brand strategy session.
Book your free 30 minutes with Emily. We will look at your brand honestly, tell you exactly what is working, what is holding you back and what is possible. No pitch. No pressure. Just complete clarity on your next step, whether you book with us or not.
Free 30-minute call · No obligation · We work with a limited number of clients each month
Calendar not loading? Open the booking page.
EMpowered Brand Studio · Part of EMpowered With Emily Mallender · empoweredwithemily.com
In their words
No actors. No scripts. Real women in business, on camera, saying it in their own words.
It made me feel like me again.Jenny Hardacre, Content Day
The workbooks that you provided today, it's just like gold.Nicola Newton, Content Day
I'm so glad I followed my gut and just did it anyway.Beth Cameron, Content Day
Just do it. I do feel a lot more confident already.Cilla Buchan, Content Day
The women are just amazing.Karen Boldly, Limelights
Book it.Paula Hanney, Freedom and Flow Wellness Co
For once in my life, I'm doing it the way I want to.Yvonne Hanson, Content Day
We just need to tell the world.Jane Dyer, Content Day
You come here and you're looked after.Elaine Feeney, Spero Solutions
“As soon as I walked in, I felt at home. Emily put me at ease the minute I arrived.”
“It's been a real breath of fresh air working with Emily, because she's very down to earth and clearly knows what she's talking about.”
“She's just not like other coaches at all. She's just so much better, in my opinion.”
“My marketing is so much better.”
“If anyone is even slightly considering working with Emily, just spend 5 minutes with her and you'll never go back.”
“My views are reaching over 60,000 now, and this month I've been booked out every weekend.”
“I can't believe in 3 months how far I have come.”
“Having a group of people that get it, because business can be incredibly lonely. It's one of the best that I've done, because it's that accountability.”
“It's absolutely amazing. When you're having a wobble, there's someone there to support you.”
“The way that you work and the way that you share and over-deliver, even in your content that's free.”
“She's directed us, she's guided us and she's held our hand throughout it.”
“If you feel like you don't belong in a room, then this is a space for you. You'll leave this room feeling like the person you are inside.”
“It's just a fabulous opportunity. There were some great women.”
“I love being in spaces where all women are empowered and doing things with their life, not just sitting on the sidelines.”
“Do it. Do it.”
“As soon as I walked in, I felt at home. Emily put me at ease the minute I arrived.”
“It's been a real breath of fresh air working with Emily, because she's very down to earth and clearly knows what she's talking about.”
“She's just not like other coaches at all. She's just so much better, in my opinion.”
“My marketing is so much better.”
“If anyone is even slightly considering working with Emily, just spend 5 minutes with her and you'll never go back.”
“My views are reaching over 60,000 now, and this month I've been booked out every weekend.”
“I can't believe in 3 months how far I have come.”
“Having a group of people that get it, because business can be incredibly lonely. It's one of the best that I've done, because it's that accountability.”
“It's absolutely amazing. When you're having a wobble, there's someone there to support you.”
“The way that you work and the way that you share and over-deliver, even in your content that's free.”
“She's directed us, she's guided us and she's held our hand throughout it.”
“If you feel like you don't belong in a room, then this is a space for you. You'll leave this room feeling like the person you are inside.”
“It's just a fabulous opportunity. There were some great women.”
“I love being in spaces where all women are empowered and doing things with their life, not just sitting on the sidelines.”
“Do it. Do it.”
Want to be the next one? Start with an EMpower Hour: an hour of strategy with Emily for £297 + VAT, credited in full towards 1:1 coaching if you book within 7 days.
