"After seeing what the EMpowered team created for me, I feel absolutely ripped off by my previous designer. They did none of this. Not the strategy. Not the psychology. Not the document. None of it."
EMpowered Brand Studio
Your business has evolved.
Your brand hasn't.
When your branding no longer reflects the quality of your work, you're making every sale harder than it needs to be. We help ambitious female entrepreneurs build strategic brands that attract the right clients, command premium prices and create lasting confidence.
2-3Rounds of revisions
15+Page brand document
100%Yours to keep forever
0Ongoing costs
The First Impression
"That is exactly who I want to work with." That is what your ideal client should think the moment they land on your page. If they are not thinking it right now, your brand is the problem.
We take a limited number of clients each month to protect the quality of every project
The mirror test
Is this you?
This page was written for a very specific type of woman. Read these and see if she sounds familiar.
"I know I am good at what I do but my brand does not show it."
That ends here
"I have been cobbling my brand together for years and I am embarrassed by it."
We completely get it
"I am losing clients to people who look more professional even though I am better."
Not for much longer
"I want to charge more but my brand does not back me up."
Your brand should do the selling
"I have tried Canva and cheap designers and it still does not feel like me."
Because strategy was missing
"I have a logo but my designer kept all my files and I cannot change anything without paying again."
Never again after this
Brand health check
Where does your brand stand right now?
Four quick questions. Sixty seconds. An honest answer.
How do you feel when someone asks for your website or social media?
Has your business changed since you first set up your branding?
Do you feel your prices match the quality of what you deliver?
When you last had a logo or brand made, what did you walk away with?
Your brand health check
You are closer than you think. A few tweaks could go a long way.
Your brand is mostly doing its job, but there is likely room to sharpen it so it works even harder for you. Even small inconsistencies cost you in those 5 seconds someone decides whether you are the right fit. A discovery call would help you see exactly where the gaps are.
Your brand health check
Your brand has not kept up with your business.
You have grown, but your brand is still telling an old story. This is incredibly common, and it is completely fixable. A brand built for where you are going, not where you started, would change how your ideal clients see you, instantly.
Your brand health check
Your brand is quietly costing you clients and confidence.
Right now, your brand is working against you rather than for you. The good news is that this is one of the most fixable problems in your business, and once it is sorted it will support every single part of how you sell, price and show up. This is exactly what EMpowered Brand Studio was built for.
The 5 second rule
Every piece of content you put out there has just 5 seconds
5Seconds to attract, connect and make them choose you
Your website. Your social media. Your proposals. Your marketing. All of it has 5 seconds to attract your ideal client, emotionally connect with them and make them think "that is who I want." If your brand is not doing that job every single day, you are losing clients, enquiries and income you do not even know about.
The honest truth
You have grown. Your brand has not kept up
Here is the conversation most women in business never have with themselves.
When you started your business, you built your brand with no experience in branding or marketing. You picked colours you liked, found a font that looked alright and got a logo done as cheaply as you could. That was the right call at the time.
But here is what happened since then. You grew. You got better. You became someone your clients trust deeply. Your offer evolved. Your prices shifted. Your ideal client changed. You are a completely different business owner to the one who started out.
Your brand though? It is still the one from day one. The one built before you knew what you were doing. And every day you show up with that brand, it is quietly telling potential clients a story about you that is no longer true.
That brand is not just outdated. It is holding you back. It is costing you clients, confidence and income right now.
- Your brand does not show how professional, credible or talented you actually are
- It does not build the authority that makes premium clients say yes without negotiating
- It does not create the emotional connection that makes someone choose you before they have even spoken to you
- It does not make a first impression worth a second look
- And every single day it stays the same, it is costing you
We build your brand for where you are going in 10 years. So you grow into it rather than being held back by the one you built on day one.
Why Emily
You are not just buying a brand. You are buying 13 years of expertise
Emily Mallender has spent 13 years in the business of marketing, positioning and brand strategy. She has spoken to audiences of 25,000 plus, run over 500 events and built her own brand from the ground up.
She knows exactly what it takes to show up with authority, attract the right clients and charge what you are worth. When you work with EMpowered Brand Studio, you get that expertise applied to your brand from day one.
13 years in business strategy
Spoken to 25,000 plus women
500 plus events delivered
Award-winning entrepreneur
Built her own brand from scratch
Coaches ambitious women across the UK
The real difference
Most designers give you a logo. We give you a brand that sells
This is what separates world-class branding from a logo in a Dropbox folder.
What most designers deliver
- Ask what colours you like and get started
- No discovery, no strategy, no brief
- No research into who you are trying to attract
- No psychology behind any decision
- No mood board, no direction sign-off before they start
- No mock ups, a flat logo on a white background
- Keep your fonts and hex codes, you pay every single time
- No social media assets, no Canva kit
- No guidelines, your brand falls apart within months
- No launch support, it lands in your inbox and that is it
What EMpowered Brand Studio delivers
- Full strategy session to understand your business, clients and goals before a pixel is touched
- Psychology-led design, every decision has a reason and that reason is documented
- Deep research into your target market, your ideal client and your positioning
- Mood board approved before design begins, no surprises, no disappointment
- Mock ups so you see your brand in the real world, not just a flat logo on a white background
- Every file format you need, JPEG, PNG, SVG, PDF and more, yours to use forever
- Social media branding included on our Full EMpire package
- Canva brand kit available as an add-on, so you can create content from day one
- Full 15 plus page brand guidelines so your brand stays consistent forever
- Launch strategy support from Emily so your brand actually works
Great branding is not about colours you like. That is what amateurs do.
We apply proven psychological principles to every decision we make for your brand, because your brand is not for you. It is for your ideal client.
Canva templates, Fiverr designers and AI tools cannot do this. Strategy cannot be generated. It has to be understood.
EMpowered Brand Studio
The brand document
You will receive a brand document like no other
Most designers send a logo in a Dropbox link. We deliver a full strategic brand presentation that documents the reasoning behind every single decision made for your business.
Your brand document is not a PDF of logos. It is a strategic record of why your brand is the way it is. The psychology behind your colours. The reason for your font choices. The logic behind your logo shape and letter spacing. The meaning in your icons. The strategy behind your target market positioning. Everything explained. Everything justified. Everything yours.
When you understand why your brand works, you use it with confidence. When you use it with confidence, your ideal client feels it.
Colour psychology
Why your colours work
Each colour chosen to evoke a specific emotional response in your ideal client. Nothing is chosen because it looks nice.
Typography psychology
Why your fonts do the job
Every typeface communicates before you write a single word. Elegance. Power. Warmth. Clarity. All intentional.
Shape psychology
Why your logo looks this way
Circles communicate community. Script humanises. Every shape, curve and element has a strategic reason behind it.
Brand icons
Why your icons were chosen
Each icon carries specific meaning and pushes the narrative of transformation and possibility for your clients.
Ideal client research
Built around who you are attracting
Your brand is not built around your preferences. It is built around the psychology of the woman you want to say yes to you.
Real-world mock ups
See it before you approve it
From a couple of key mock ups on our entry packages to a full real-world showcase on our top tiers, you see your brand in context before you sign off.
"Every detail from the logo and colour palette to the typography and brand elements was thoughtfully designed. It is better than I could have ever imagined! Instead of simply designing a logo, we built a complete visual system that works seamlessly across website, social media, print and marketing, giving the business credibility and consistency."
Watch it for yourself
See inside a real brand document
Words can only say so much. Here is Emily walking through a real brand document, page by page, so you can see exactly what world-class branding actually looks like.
An example of the psychology, mock ups and detail that go into every EMpowered brand document. The depth varies by package, but the thinking never does.
What you receive
Every deliverable. Nothing held back
Not a logo. A complete brand identity. Every single asset handed to you in full. Yours to keep. Yours to use. With no dependency on anyone, forever. Exactly what is included depends on your chosen package – see the full breakdown below.
Primary, secondary and logomark
Three variations so you always have the right logo for every situation.
Submark and brand badges
Elegant alternatives that make your brand feel considered at every touchpoint.
Brand icons
Strategic icons that push the narrative of your brand across your website and marketing.
Full colour palette
Every hex code, CMYK and RGB value. Use them anywhere, with anyone, forever.
Brand fonts
Every font named and documented in full. No designer can hold them over you again.
Bespoke brand pattern
Takes your brand onto packaging, backgrounds, stationery and merchandise.
Full brand guidelines
15 plus pages. The complete strategic record of your brand, forever.
Social media branding
Profile and cover images for Facebook, Instagram and LinkedIn, business and personal.
Real-world mock ups
See your brand brought to life, with the level of detail growing alongside your package.
File use guide
Clear instructions for exactly how and where to use every file, so nothing sits unused.
Canva brand kit
Optional add-on. Logos, colours and fonts set up in Canva so you can create on-brand content from day one.
The packages
Choose your level of impact
Every single package includes Emily's full strategy session, project management and end-to-end client communication. You review. You approve. We do everything else.
The Refresh
Your brand, elevated.
For women with an existing brand that no longer reflects who they are
You have a brand. But it is not doing you justice anymore. This package takes what exists, strips out what is holding you back and rebuilds it into something you are proud to put in front of every ideal client. Same core identity. Transformed presence.
£995
+ VAT · 50% deposit to secure your date
Payment plans available, just ask
- Brand strategy session, we start with where you are going not where you are
- Full brand refresh discovery questionnaire
- Full logo suite, primary, secondary and logomark
- Colour palette
- Typography suite
- Mini brand guidelines document
- Print ready and web ready files
- File use guide
- 1 round of revisions
- Full project management, Emily handles everything
- Launch guidance session so your rebrand actually lands
Most popular
The Launch
Built from scratch. Built to last.
For women starting fresh or ready to finally show up properly
A complete brand identity built around where your business is heading in 10 years. Not where it is today. Everything in The Refresh, plus a full creative direction and mood board session and an extra round of revisions, so you walk away with a brand that attracts your ideal clients, justifies your pricing and makes you look exactly like the calibre of business you are.
£1,195
+ VAT · 50% deposit to secure your date
Payment plans available, just ask
- Brand strategy session, your 10 year vision shapes every decision
- Full brand discovery questionnaire
- Creative direction and mood board, you approve the direction before design begins
- Full logo suite, primary, secondary and logomark
- Colour palette
- Typography suite
- Mini brand guidelines document
- Print ready and web ready files
- File use guide
- 2 rounds of revisions
- Full project management, Emily handles everything
- Launch guidance session so your new brand actually works
The Expansion
You have launched. Now grow into it.
For women ready to deepen their brand and stand out with more depth and detail
More design elements, more depth, more detail. Everything in The Launch, plus your own submark and brand badge, up to 5 bespoke illustrations, a bespoke brand pattern and a full 15 plus page guidelines document. You will walk away with a look that feels polished, professional and totally you, ready to stand out and make a bigger impact wherever you show up.
£1,695
+ VAT · 50% deposit to secure your date
Payment plans available, just ask
- Brand strategy session, your 10 year vision shapes every decision
- Full brand discovery questionnaire
- Creative direction and mood board, you approve the direction before design begins
- Full logo suite, primary, secondary, logomark and submark
- Brand badge
- Up to 5 bespoke brand illustrations
- Bespoke brand pattern
- Colour palette and typography suite
- Full brand guidelines, 15 plus pages
- Print ready and web ready files, plus file use guide
- 3 rounds of revisions
- Full project management, Emily handles everything
- Launch guidance session so your new brand actually works
The Full EMpire
Total brand domination.
For women who want every single touchpoint covered, no compromises
The ultimate brand package. Everything in The Expansion, plus 3 print assets of your choice and a full suite of social media branding, 5 Instagram post templates, 5 story templates, 5 highlights and a cover image, so every single touchpoint is covered, wherever you show up. This is the brand that grows with you for the next decade.
£2,295
+ VAT · 50% deposit to secure your date
Payment plans available, just ask
- Brand strategy session and full launch strategy with Emily
- Full brand discovery questionnaire
- Creative direction and mood board
- Full logo suite, primary, secondary, logomark and submark
- Brand badge
- Up to 5 bespoke brand illustrations
- Bespoke brand pattern
- Colour palette and typography suite
- Full brand guidelines, 15 plus pages
- 3 print assets of your choice
- 5 Instagram post templates
- 5 Instagram story templates
- 5 Instagram highlights and 1 cover image
- Print ready and web ready files, plus file use guide
- 3 rounds of revisions
- Full project management, Emily handles everything
Optional add-on
Brand Content Day
Add a professional half-day shoot to any package. Brand photography, headshots, reels and fully edited content ready to use across every platform from day one.
£850
+ VAT
Optional add-on
Canva Brand Kit
Your logos, colours and fonts set up inside Canva so you can create on-brand content from day one, with no guessing. Available alongside any package.
£115
+ VAT
Limited Availability
We work with a limited number of clients each month. This is not a factory. Every brand gets the full weight of strategy, creativity and attention it deserves. If you are considering this, book your call sooner rather than later.
"It's been SO exciting watching the brand come to life; I'm totally obsessed with it!! The brief was nailed right from the start, and what felt like a daunting process was made to feel easy. Taking the leap to invest in branding was a big one as a new business, but it's paid off already."
How it works
Simple. Supported. Sorted
You do not need to know a single thing about design. That is literally what we are here for.
-
Book your free discovery call
We look at your brand now, where your business is heading and which package fits. Honest advice. No pressure. No pitch. Just a genuine conversation about what is right for you.
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Complete your brand discovery questionnaire
This is where the strategy starts. Your ideal client, your values, your vision, where you want to be in 10 years. The deeper you go here, the better everything that follows.
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Pay your deposit and lock in your date
50% secures your spot. From here, Emily takes the brief, manages the entire process and keeps you updated. You do not chase anyone. You do not manage anything.
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See your brand come to life
Your brand is presented in a full strategic document, logos, mock ups, colours, fonts, guidelines and social assets. Review it. Give your feedback. We refine until it is exactly right. Once you've approved your finished brand, your final payment is due before your files are delivered.
-
Launch with confidence
Emily supports your launch so you hit the ground running, with optional extras like a Canva brand kit available if you want it. You do not just get a brand in your inbox. You get a brand that works from day one.
What our clients say
Real women. Real results
These are the words of women who have been through it. Not polished marketing copy. The actual truth.
"I absolutely love it! You've completely captured the vision for Pure Luxe, and I couldn't be happier with how it's come together."
The real cost
Poor branding is not free. It is costing you every day
Before you wonder if this is worth the investment, ask yourself a different question entirely.
What your current brand costs you
Every day your brand does not match your quality, ideal clients are making a 5 second judgement and choosing someone else. You are already losing money. You are already undercharging. The brand is already holding you back. The cost of doing nothing is not zero.
What the right brand gives you back
A brand built for where you are going attracts better clients, commands higher prices and builds instant authority. You stop explaining yourself. You stop justifying your rates. The right clients come to you already convinced. Your brand pays for itself.
Real project
From "just another travel agent" to unmistakably premium
Pure Luxe Travel needed a brand that matched the calibre of the trips it sells. Effortless luxury, not generic travel-agency cliché. We built a refined navy, gold and cream identity around a bespoke monogram and a signature compass star, reflecting curated journeys rather than package holidays. Every colour, every icon, every detail chosen with a reason.
"I absolutely love it! You've completely captured the vision for Pure Luxe. The navy and gold feel so elevated and exactly right for where I want the brand to sit."
Catherine, Pure Luxe Travel
"I started the process with only a vague idea of what I wanted, but the team dived in and pulled out exactly how I wanted my business represented. I feel far more confident promoting my business after working together."
A few honest answers
The questions women ask before they book
If yours is not here, ask us on your discovery call.
How long will the whole process take?
Typically 3 to 4 weeks from the moment your discovery questionnaire is back with us. We do not rush it. We also do not drag it out. You will always know exactly where things are.
I have just started my business. Should I do this now or wait until I am more established?
Do it now. The biggest mistake women make is building their reputation around a brand they have already outgrown by the time they realise it. We build your brand for where you are going in 10 years, not where you are today. Getting that right from the start means you never have to do it twice.
I already have a logo. Can you still help?
Yes and this is actually where we do some of our best work. The Refresh package is specifically for women whose brand no longer reflects the business they have built. Most of our clients are established, they have just quietly outgrown what they started with.
Why can I not just use Canva or get an AI to do it?
You can. But it will look like you did. Canva templates and AI tools cannot apply brand strategy, conduct ideal client research or make psychology-led design decisions. There is a reason the businesses you admire invest in professional branding. It is not about vanity. It is about what converts.
How much do I need to be involved?
Very little after the questionnaire. Once we have your discovery document, Emily takes it from there. You review concepts, give feedback and approve the final brand. The whole point is that you do not have to manage or chase anything.
What exactly do I walk away with?
A full strategic brand document, every file format you need, full brand guidelines, and a launch session with Emily. A Canva brand kit and social media branding are available as add-ons if you would like them. Everything to walk out looking and feeling like the business you actually are.
What if I do not love what you create?
That is what rounds of revisions are for. And because we start with a full discovery questionnaire and mood board sign-off before a single design is created, the chance of being surprised in the wrong direction is extremely small. We have never had a client who did not love their brand.
I love this but I cannot afford it right now. What should I do?
Honestly, the worst thing you can do is rush into a cheaper version and end up paying for it twice. Ask us about a payment plan, it often makes the timing work without changing anything about what you receive. And if now genuinely is not the right time, that is okay too. This is not going anywhere, and neither are we. Just know that every month your brand stays as it is, it is quietly costing you in the way we talked about earlier. So when you are ready, we will be too.
You deserve a brand that looks like who you actually are
This is not a sales call. It is a genuine brand strategy session.
Book your free 30 minutes with Emily. We will look at your brand honestly, tell you exactly what is working, what is holding you back and what is possible. No pitch. No pressure. Just complete clarity on your next step, whether you book with us or not.
Free 30-minute call · No obligation · We work with a limited number of clients each month
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EMpowered Brand Studio · Part of EMpowered With Emily Mallender · empoweredwithemily.co.uk