You are good at what you do. It is time your income reflected it.
You're showing up. You're posting. You're doing everything you think you're supposed to do, and the enquiries are still inconsistent. You know you're capable of more. You're just too close to your own business to see what's missing.
Visible and Paid is a 6-month marketing strategy programme built to fix exactly that. Cohort 1 is live right now, and it's working: women raising prices they hadn't touched in years, rewriting their pitch, and winning business at their new rate without discounting.
This is not a passive online course. You are coached, challenged, supported, and held accountable, live.
Cohort 1 is happening right now.
While you're reading this page, women inside the programme are raising prices they haven't touched in years, posting videos they never thought they'd post, and winning business at rates they used to apologise for. Cohort 2 starts in January. The question isn't whether it works. It's whether you'll be in the room.
Not bullet points. Real turning points.
🩷 Kelly · Boutique Candle Shop
Before: "I hadn't increased my prices in five and a half years."
Breakthrough: Realised she was undercharging because of her own beliefs around money, not because of the market.
Action: Raised prices across multiple products within days of Session 1, twice in one week.
🧡 Deb · Mortgage Advisor
Before: Giving away her expertise for free, and hiding behind the business.
Breakthrough: Realised she had potentially left £71,640 on the table by playing small.
Action: Set her first ever fee for work she'd always given away, and moved to a company that actually aligned with her values.
One posted her first ever video, unscripted, and didn't delete it.
One completely repositioned her business around what actually makes her different.
Several uncovered beliefs about money they'd carried since childhood, and are still working to unlearn.
What women usually say before they join.
"I'm posting all the time but nobody's buying."
"I don't know what makes me different."
"I hate talking about myself."
"I know I'm capable of more."
"I don't know why people aren't choosing me."
And a few months later.
"I finally understand why my marketing wasn't working."
"I know exactly what to post."
"I've stopped apologising for my prices."
"People are coming to me."
"I'm finally thinking like a business owner."
You're posting. You're showing up. And it's still not working.
You've posted consistently.
You've downloaded the freebies.
You've watched the webinars.
You've bought the courses.
You've tried showing up more. You've tried showing up less.
You've questioned yourself. You've wondered whether you're actually good enough.
Meanwhile, someone with half your experience seems fully booked.
You know you're good at what you do. Your customers love you. So why does it feel like you're the only one who hasn't cracked it?
You're too close to your own business to see what's missing. And that's exactly why trying harder isn't fixing it.
"You are not competing on skill.
You are competing on clarity."
The problem isn't your ability. It's that you've been building visibility without a strategy underneath it.
You're creating content that gets engagement but not enquiries. You're discounting yourself to win work. You're watching women in your space who are no more talented than you charge twice what you charge and have a waiting list.
"Specificity is what gets you paid.
Generalisation is what keeps you invisible."
What they have is a strategy. A clear position. A message that lands. A system that turns attention into income. That is what this programme builds.
Visible and Paid.
Six months of structured coaching, accountability, and strategy. Built around your actual business and your actual life. This is not a course you buy and never finish. It is not a membership full of content you do not know how to use. It is a programme with a clear structure and a real outcome.
Cohort 1 didn't just learn more about marketing. They built a complete working strategy for their own business, started running it, and are already seeing it produce results.
What you leave with
A clear brand position. A message that converts. A content strategy built for your audience. A lead generation system. A conversion process. A referral structure. A business that pays you properly.
How it is structured
Six full-day coaching sessions build your strategy month by month. Five accountability sessions plus one Implementation Month drop-in. WhatsApp support between calls. A personal branding shoot day. An in-person graduation.
I do not teach fluff. I teach what actually works.
I've spent thirteen years sitting in rooms with business owners. Watching brilliant women undercharge. Watching average businesses outsell exceptional ones. Watching confidence disappear because the marketing wasn't working, not because the women behind it weren't good enough.
Eventually I realised it wasn't talent. It wasn't effort. It wasn't luck. It was clarity. That's why I built Visible and Paid.
I am Emily, a Yorkshire-based business and marketing coach. I became a teenage mum and chose business over the traditional path. I spent over a decade behind the scenes of a growing business, building systems, marketing strategy, and sales processes that actually worked. That is where I developed the knowledge I now teach.
I have supported more than 30,000 business owners, facilitated over £127 million in revenue opportunities, and spoken on stages internationally. I will never teach you something I've only read in a book. Everything inside Visible and Paid has been built, tested, and refined in my own business before I ever bring it into yours.
I built Visible and Paid because I kept seeing the same pattern. Brilliant women working incredibly hard with nothing showing in their numbers. Cohort 1 is proving it. I am not here to motivate you. I am here to make sure your business pays you properly.
Everything from the moment you join to the moment you graduate.
Your welcome pack, branded folder and dividers are posted to your door before the programme starts. Worksheets are provided digitally, ready for you to print at home and work through at your own pace, step by step, even if you miss a live session. Your WhatsApp group opens early so you can connect with your cohort before the first session.
This programme is intentionally kept small to ensure every person is seen, supported, and properly coached.
Every member completes a Business Evaluation on Day 1, then again at graduation. The difference between the two is the proof.
Stop Being The Thing Holding Your Business Back
Clear what is keeping you small, audit your brand from the outside in, and build the strategic foundations everything else sits on.
You leave with: a strategic baseline and a brand audit that shows you exactly what to change first.
Become Impossible To Compare With Your Competitors
Get clear on who you serve, what makes you the only logical choice, and how to talk about what you do so the right people say: I need this.
You leave with: a positioning statement, a clear ideal customer profile, and messaging that converts.
Know Exactly What To Post, And Why It Works
Build a visibility strategy for your business, your audience, and the platforms that are worth your time. Not a generic content calendar.
You leave with: a bespoke content strategy and a visibility plan you can run every month.
Build A Business That Attracts Leads Consistently
Build a system that brings the right people into your world and moves them toward buying without chasing or cold outreach.
You leave with: a working lead generation system and a nurture flow built for your business.
Turn Attention Into Sales
Close the gap between interest and income. Build the systems that turn attention into sales, consistently.
You leave with: a conversion process, an optimised digital presence, and an authority-building plan.
Build A Business That Gives You Freedom
Sales systems, retention, referrals, financial clarity, and a business designed around your life.
You leave with: a complete six-month strategy and a business built to pay you consistently.
Five accountability sessions and one Implementation Month drop-in keep the strategy moving between main sessions, timed around school holidays and bank holidays so nothing clashes with your life outside the programme.
Every session is delivered live on Zoom, apart from your Personal Branding Shoot Day and Graduation, which are in person in Yorkshire. Your Introduction Session and each Accountability session run for two hours. Main coaching days are full days, starting at 9.30am.
| DATE | SESSION |
|---|---|
| Thu 7 Jan 2027 | WhatsApp group opens |
| Thu 14 Jan 2027 | Introduction Session |
| Thu 21 Jan 2027 | Month 1 · Mindset, Brand & Strategy |
| Thu 4 Feb 2027 | Month 1 Accountability |
| Thu 25 Feb 2027 | Month 2 · Positioning & Messaging |
| Thu 11 Mar 2027 | Month 2 Accountability |
| Thu 15 Apr 2027 | Implementation Month drop-in |
| Thu 29 Apr 2027 | Month 3 · Content & Visibility |
| Thu 13 May 2027 | Month 3 Accountability |
| Sat 22 May 2027 | Personal Branding Shoot Day IN PERSON |
| Thu 27 May 2027 | Month 4 · Lead Generation & Nurture |
| Thu 10 Jun 2027 | Month 4 Accountability |
| Thu 24 Jun 2027 | Month 5 · Conversion Systems & Digital Authority |
| Thu 8 Jul 2027 | Month 5 Accountability |
| Thu 15 Jul 2027 | Month 6 · Sales, Retention, Referrals, Profit & Freedom |
| Fri 16 Jul 2027 | Graduation + Empire Diaries podcast group episode IN PERSON |
Personal Branding Shoot Day
Saturday 22nd May 2027, in Yorkshire. A full day of photography, video, and drone footage. Included at no extra cost. Fancy making a full day of it? A spa and afternoon tea add-on is available from £70pp, subject to final venue confirmation. Professional shoots like this outside this programme start at £600+. Yours is included.
Your Graduation
Friday 16th July 2027, in Yorkshire. Complete your Business Evaluation as a group, see how far you have come in six months, and celebrate with the women who have been alongside you every step. We'll also record a group episode of Empire Diaries together on the day: Emily's weekly podcast serving up straight-talking knowledge and real motivation for female founders building something that matters.
Full access to the most powerful sales, marketing and automation software out there. You hit the ground running from day one.
Preferential rates with my branding team, who create world-class brands, for anything you need as your brand evolves.
I teach organic strategy. For this one, I bring in my own paid ads expert, so you know when and how to add paid into the mix once your organic foundations are in place.
This isn't theory. Cohort 1 proved it.
"I have followed Emily for years and watched her build her own personal brand from the ground up. After a marketing audit she suggested just a couple of things to implement and I started seeing leads come in almost immediately."
GRACIE · ConstructionBooked her first valuation for 1pm the same day as Month 1, drove there straight from the session, and the homeowner instructed her to sell on the spot, no other agents viewed. Then posted her first ever video to social media and didn't delete it.
Hadn't raised her prices in four years despite growing from Pilates alone into yoga, barre, workshops, and sound baths. Breakthrough: recognising a childhood money belief that was still quietly running the show.
Announced she's going to be on television soon. Her words: "it's stopped me thinking like a therapist and more like a business owner."
Moved from giving a service away free to setting her first ever price for it, a bigger shift than a rise: free to paid, for the first time.
Told enquiries she'd reply once she was back from time away. Two came straight back saying they wanted it booked regardless.
Went from barely able to say her own prices out loud in Month 1, to delivering a pin-drop elevator pitch in Month 2 that made the room go quiet.
GRACIE
CLARE
LYNN
PAULA
BECKY
CATHERINE
CLARE
GRACIE
CLARE
LYNN
PAULA
BECKY
CATHERINE
CLARE
A real room full of real women. A boutique owner, a consultant, a beautician, all with the same story. Good at what they do, income that didn't reflect it, until it did.
This is what the WhatsApp group actually looks like.
Not curated. Not staged. Real women, celebrating real wins, most nights of the week.
Terri's actual Facebook Insights after Month 1. 87.6K views, 813% more link clicks.
Six strangers in June. Family by November. That's not a bonus, it's what happens when women who are actually going for it stop doing it alone. Wins get cheered from the rooftops. Wobbles get talked through at 10pm on a Tuesday. Nobody in that group is figuring it out on their own anymore, and it shows in the results.
Different industries. Same situation. They were good at what they do, but their income did not reflect it. They made the decision to fix that. Now it's your turn.
Not another marketing course.
| Most Marketing Programmes | Visible & Paid |
|---|---|
| More information | Real implementation |
| Watch videos alone | Live coaching every month |
| Generic advice | Built around your business |
| More content ideas | Clear positioning before content |
| Accountability optional | Accountability built in |
| Strategy in theory | Strategy applied to your business |
Is this you?
This is not for you if
❌ You're looking for overnight success.
❌ You want someone else to build your business for you.
❌ You're not willing to implement what you learn.
This is for you if
✅ You're prepared to be challenged.
✅ You're ready to stop playing small.
✅ You know you're capable of more.
✅ You want to become the obvious choice.
Imagine sitting here in July next year. Knowing exactly who you help. Charging properly. Knowing what to post. Having enquiries coming in consistently. Looking back at today's version of you, and being so glad you decided to stop figuring it out alone.
You do not need to be further ahead. You do not need thousands of followers. You do not need a perfect brand. You do not need to feel confident before you join. You need to be willing to look honestly at your business, implement what you learn, and let yourself be supported.
Your investment
You are not buying six coaching sessions. You are buying six months of certainty, six months of accountability, six months of someone looking at your business, and six months of not figuring it out alone.
- 6 full-day main coaching sessionsIncluded
- 5 accountability sessions + Implementation Month drop-inIncluded
- Personal branding shoot dayIncluded
- In-person graduationIncluded
- Physical welcome pack posted to your doorIncluded
- WhatsApp support for 6 monthsIncluded
- All session replaysIncluded
- Business EvaluationIncluded
- LeadZilla trial, ads training, Brand Co accessIncluded
| 6 full-day strategy coaching sessions | £2,400 |
| 5 accountability sessions + Implementation Month | £900 |
| Personal branding shoot day | £600 |
| 6 months WhatsApp support | £300 |
| LeadZilla trial, ads training, Brand Co access | £300 |
| Business Evaluation & welcome pack | £150 |
| Total real-world value | £4,650+ |
(£1,664.17 + VAT)
One payment. Space confirmed immediately. No monthly payments to think about.
Secure Your Space(£319 + VAT)
Your first payment today acts as your deposit and secures your space. The remaining 5 payments run monthly alongside the programme, starting from Month 2 in February 2027.
Secure Your SpaceEnrolment closes 31st December 2026, before the new year begins. After that, Cohort 2 is full and the next intake won't be announced for months. No application, no waiting list, immediate access once you join. Questions about which option suits you? Email [email protected]
Kelly hadn't raised her prices in five and a half years. For many businesses, correctly pricing even one product, service or booking can change the economics of this investment completely. The real cost isn't the £1,997. It's another six months of undercharging while you figure it out alone.
Questions you might have
"The price is a stretch right now."
Staying underpriced, under-visible, and inconsistent is already costing you money every month. One stronger offer, one better-priced product or service, or one rate increase can start paying this back quickly.
"I am not earning enough to invest in something like this."
That is exactly why you need it. You do not become visible and then invest in your strategy. You invest in your strategy and then you become visible. If you are in business and serving customers, you are ready.
"I am too busy."
Every main coaching day starts at 9.30am on a Thursday. Most sessions finish during school hours, although we occasionally run a little later if we're in the middle of valuable coaching or implementation. I'd always rather give you the support you need than watch the clock. Accountability sessions are two hours. WhatsApp support means you are not waiting a month to get unstuck. Being too busy usually means being busy on the wrong things.
"Is this only for people just starting out?"
Not at all. Cohort 1 has women who have been trading for over a decade sitting alongside women in their first year. Kelly hadn't raised her prices in five and a half years before she joined. If you have a business and you are serious about building it properly, whether that is your first year or your fifteenth, this works. Starting with the right strategy costs far less than undoing years of guesswork later.
"What if I cannot make a session live?"
Every session is recorded and the replay is yours to keep. And the workbooks are built so you can work through them step by step on your own, you do not need Emily live in front of you to complete them and get the result.
"I have tried coaching programmes before and they have not worked."
Most programmes teach tactics. Visible and Paid teaches strategy - the thinking that makes tactics work. Cohort 1 is proof: the women who struggled elsewhere are the ones seeing results now.
"How is this different from your 1:1 coaching?"
1:1 coaching is £697 + VAT per month, currently online only: one 90-minute main session and one 30-minute accountability session every month, fully bespoke to your business. Visible and Paid gives you six months of structured strategy, a cohort alongside you, the shoot day, and graduation, for a fraction of that investment because the format is shared. If you want the highest level of personal access, 1:1 is the right fit. If you want a complete marketing strategy built from the ground up with the accountability of a group, Visible and Paid is the right fit. A number of women do both. One 1:1 client, Laura, developed a clear positioning strategy with me that led to an organic Instagram reel reaching over 68,000 people.
If you are ready for your business to start paying you properly, this is your next step.
No application. No waiting list. Immediate access once you join.
I built Visible and Paid because I got tired of watching brilliant women doubt themselves while less qualified people got all the attention. You don't need another content hack. You need clarity, confidence, and a strategy that actually fits you.
Six months from now, you'll either be looking back grateful you finally stopped trying to figure it out alone, or wondering why another year has gone by and nothing changed. Either way, January will come. The only difference is whether you're sitting inside this room, or watching the women inside it get the results you wanted.
I'd love one of those seats to have your name on it.
Emily 🩷⚡🧡
Want to talk it through first?
Email Emily directly. Tell her you are interested and she will get back to you personally. No hard sell. Just an honest conversation about whether this is the right fit for you right now.
Ask a Question FirstI reply to every email personally.