Visible & Paid · 6-Month Marketing Strategy Programme
You are good at what you do. It is time your income reflected it.
Visible and Paid is a 6-month marketing strategy programme for ambitious women who want clearer positioning, stronger sales, and a business that pays them properly.
£1,560 inc VAT pay in full | or £247 + VAT per month | Founding member pricing
4th June 2026 · Thursdays, school hours · 10 women only · Spaces filling
13+Years in business
30K+Business owners supported
£127M+Revenue facilitated
10Women per cohort
You do not need to work harder. You need a strategy that turns effort into income.
You show up. You deliver. Your clients are happy. But the enquiries are inconsistent, the income is unpredictable, and you are working harder than the results justify.
You have tried posting more. You have done the free challenges, watched the webinars, downloaded the guides. Some of it helped a little. None of it compounded. The income is still not where it should be.
The problem is not your ability or your offer. It is that you have been building visibility without a strategy underneath it.
You are creating content that gets engagement but not enquiries. You are discounting yourself to win work. You are watching women in your space who are no more talented than you charge twice what you charge and have a waiting list.
What they have is a strategy. A clear position. A message that lands. A system that turns attention into income.
That is what this programme builds.
The Programme
Visible and Paid.
Six months of structured coaching, accountability, and strategy. Built around your actual business and your actual life.
This is not a course you buy and never finish. It is not a membership full of content you do not know how to use. It is a programme with a clear structure and a real outcome.
By December you will not just know more about marketing. You will have a complete working strategy built specifically for your business, that you have already started running, and that is already producing results.
What you leave with
A clear brand position. A message that converts. A content strategy built for your audience. A lead generation system. A conversion process. A referral structure. A business that pays you properly.How it is structured
Six full-day coaching sessions build your strategy month by month. Five accountability sessions plus one August drop-in make sure it gets implemented. WhatsApp support keeps you moving between calls. A personal branding shoot day in September. An in-person graduation in December.You are not just learning this. You are building it as you go.
Emily Mallender · Business & Marketing Coach
Your Coach
I built Visible and Paid because I kept seeing the same pattern. Brilliant women working incredibly hard with nothing showing in their numbers. Not because they were bad at business. Because nobody had given them a proper strategy that actually works in real life.
This programme fixes that.
I do not teach fluff. I teach what actually works.
I am Emily - a Yorkshire-based business and marketing coach with 13+ years of hands-on experience building strategy, systems, sales processes, communities, and real commercial growth. I became a teenage mum and chose business over the traditional path. I spent over a decade behind the scenes of a growing business, building systems, marketing strategy, and sales processes that actually worked. That is where I developed the knowledge I now teach. I have supported more than 30,000 business owners, facilitated over £127 million in revenue opportunities, and spoken on stages internationally. I understand what moves businesses forward and what keeps them stuck.13+Years experience
30K+Business owners
£127M+Revenue facilitated
Int'lSpeaker
I am not here to motivate you. I am here to make sure your business pays you properly.
What is included
Everything from the moment you join to the moment you graduate. No hidden extras.
Your Welcome Pack
Posted to your door before the programme starts. A proper welcome for a proper programme. Your WhatsApp group opens 1st June so you can connect with your cohort before the first session on 4th June.
Branded programme folder
Personalised welcome letter
EMpowered mug
Pen and notebook
WhatsApp group opens 1st June
This programme is intentionally limited to 10 women to ensure every person is seen, supported, and properly coached.
01
Thursday 11th June · 9.30am to 2.30pm
Mindset, Brand & Strategy
Clear what is keeping you small, audit your brand from the outside in, and build the strategic foundations everything else sits on.You leave with: a strategic baseline and a brand audit that shows you exactly what to change first.
02
Thursday 9th July · 9.30am to 2.30pm
Positioning & Messaging
Get clear on who you serve, what makes you the only logical choice, and how to talk about what you do so the right people say: I need this.You leave with: a positioning statement, a clear ideal client profile, and messaging that converts.
03
Thursday 3rd September · 9.30am to 2.30pm
Content & Visibility
Build a visibility strategy for your business, your audience, and the platforms that are worth your time. Not a generic content calendar.You leave with: a bespoke content strategy and a visibility plan you can run every month.
04
Thursday 1st October · 9.30am to 2.30pm
Lead Generation & Nurture
Build a system that brings the right people into your world and moves them toward buying without chasing or cold outreach.You leave with: a working lead generation system and a nurture flow built for your business.
05
Thursday 5th November · 9.30am to 2.30pm
Conversion Systems & Digital Authority
Close the gap between interest and income. Build the systems that turn attention into paying clients, consistently.You leave with: a conversion process, an optimised digital presence, and an authority-building plan.
06
Thursday 3rd December · 9.30am to 2.30pm
Sales, Retention, Referrals, Profit & Freedom
Sales systems, retention, referrals, financial clarity, and a business designed around your life.You leave with: a complete six-month strategy and a business built to pay you consistently.
Five Accountability Sessions and One August Drop-In
This is where the strategy gets implemented, not just discussed. Accountability sessions run 10am to 12pm. The August drop-in keeps momentum going during the summer break.
Month 1Thu 25th June
Month 2Thu 23rd July
Month 3Wed 16th Sep
Month 4Thu 15th Oct
Month 5Thu 19th Nov
Full Programme Schedule
Swipe to see full schedule
| Date | Session | Time | Type |
|---|---|---|---|
| Thu 4 June 2026 | Introduction Session · Business Evaluation, meet your cohort, set goals | 9.30am to 12pm | Intro |
| Thu 11 June 2026 | Month 1 · Mindset, Brand & Strategy | 9.30am to 2.30pm | Main |
| Thu 25 June 2026 | Month 1 Accountability | 10am to 12pm | Accountability |
| Thu 9 July 2026 | Month 2 · Positioning & Messaging | 9.30am to 2.30pm | Main |
| Thu 23 July 2026 | Month 2 Accountability | 10am to 12pm | Accountability |
| Thu 13 August 2026 | August Drop-In · Summer touchpoint | 10am to 11.30am | Drop-In |
| Thu 3 September 2026 | Month 3 · Content & Visibility | 9.30am to 2.30pm | Main |
| Wed 16 September 2026 | Month 3 Accountability (Wednesday this month) | 10am to 12pm | Accountability |
| Sat 26 September 2026 | Personal Branding Shoot Day · Photography, video, drone, afternoon tea. Yorkshire TBC | Full day | Shoot Day |
| Thu 1 October 2026 | Month 4 · Lead Generation & Nurture | 9.30am to 2.30pm | Main |
| Thu 15 October 2026 | Month 4 Accountability | 10am to 12pm | Accountability |
| 26 to 30 Oct 2026 | Half Term · No sessions | ||
| Thu 5 November 2026 | Month 5 · Conversion Systems & Digital Authority | 9.30am to 2.30pm | Main |
| Thu 19 November 2026 | Month 5 Accountability | 10am to 12pm | Accountability |
| Thu 3 December 2026 | Month 6 · Sales, Retention, Referrals, Profit & Freedom | 9.30am to 2.30pm | Main |
| Fri 4 December 2026 | In-Person Graduation · Final Business Evaluation together. Yorkshire TBC | Afternoon and evening | Graduation |
Fully included
Personal Branding Shoot Day
Saturday 26th September in Yorkshire. A full day of photography, video, drone footage, and afternoon tea. Included in the programme at no extra cost. You leave with a professional content library that reflects where your business is now.Professional personal branding shoots outside this programme start at £600+. Yours is included.
In person
Your Graduation
Friday 4th December 2026 in Yorkshire. You complete your Business Evaluation as a group, see how far you have come in six months, and celebrate with the women who have been alongside you every step. The evening continues after the formal session.Put it in your diary now.
Bonuses Included
★
LeadZilla 14-Day Free Trial and Full Training
A free 14-day trial plus done-for-you and build-with-you training. You hit the ground running with lead generation from day one.★
Access to My Graphic Designer at Discounted Rates
Access to my graphic designer at preferential rates throughout the programme for anything you need created as your brand evolves.★
Paid Ads Training Session
A dedicated session on paid advertising once your organic foundations are in place. Use budget smartly, not wastefully.★
£150 Referral Thank You
Refer someone who joins and I send £150 straight back to you. No forms, no delays.What women come in with - and what they leave with
Before: inconsistent enquiries, unclear messaging, weak positioning, content that is not converting, income that does not match the effort.
After: stronger authority, better messaging, clearer sales process, more confidence in pricing, and a strategy that actually compounds.
Before this, I felt like I was constantly busy but not actually moving forward. I was posting, showing up, doing everything I thought I should be doing, but the enquiries were inconsistent and I knew something was missing.
Emily helped me see exactly where I was going wrong and more importantly, how to fix it. The way she explains strategy just makes sense. It is not fluffy, it is not overwhelming, it is clear and it works.
I already feel more confident in how I am showing up and for the first time I can actually see how this turns into consistent income.
I have invested in things before that left me feeling more confused than when I started. This is completely different.
Everything is broken down in a way that feels manageable but also powerful. I am not just learning what to do, I actually understand why I am doing it.
I feel more in control of my business already and I know this is going to change how I earn over the next six months.
I have followed Emily for years and watched her build her own personal brand from the ground up. After a marketing audit she suggested just a couple of things to implement and I started seeing leads come in from my social media almost immediately. I cannot wait to get started, meet the other women, and get to the shoot day and graduation.
Who It Is For
Is this you?
This is for you if
You are already in business and generating income. You know your work is good, but your visibility, messaging, or sales are not where they should be. You are ready to commit, do the work, and build something that pays you properly.This is not for you if
You want results without implementation. You are looking for motivation rather than strategy. You are not yet in business. You are a business coach, marketing coach, or marketing professional looking to learn from the programme for your own use. Or you are not in a place where you are ready to take action on what you know needs to change.
Founding Member Pricing
Your investment
Founding member pricing is for Cohort 1 only. This investment level will not be repeated.
Everything included
6 full-day main coaching sessionsIncluded
5 accountability sessions plus one August drop-inIncluded
Personal branding shoot day (photography, video, drone, afternoon tea)Included
In-person graduation, December 2026Included
Physical welcome pack posted to your doorIncluded
WhatsApp support for 6 monthsIncluded
All session replaysIncluded
126-question Business EvaluationIncluded
LeadZilla trial, paid ads session, designer access, £150 referral feeIncluded
Your founding member price£1,560 inc VAT
Cohort 1 is capped at 10 women. Founding member pricing is for this intake only and will not be repeated.
Pay Monthly
£247
+ VAT per month · 6 payments
Split across six monthly payments. Your space is secured from your first payment. Secure Your SpaceNo application. No waiting list. Immediate access once you join.
Pay in Full
£1,560
inc VAT · one payment
Pay in full, space confirmed immediately. No monthly payments to think about. Secure Your SpaceNo application. No waiting list. Immediate access once you join.
Questions about which option suits you? Email [email protected]
This cohort is intentionally small. Once the spaces are filled, enrolment closes.
Ready to Join?
If you are ready for your business to start paying you properly, this is your next step.
Choose how you want to start. Both options lead to the same place.
Pay now and secure your space
Click below to pay in full or set up monthly payments. Your space is confirmed the moment payment goes through.No application. No waiting list. Immediate access once you join.
Want to talk it through first?
Email Emily directly. Tell her you are interested and she will get back to you personally. No hard sell. Just an honest conversation about whether this is the right fit for you right now.I reply to every email personally.