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Emily Mallender, Yorkshire finalist, Female Founder Awards England 2027

I didn't enter. Someone nominated me. Now I need Yorkshire's vote.

Emily Mallender is a Yorkshire finalist in the Female Founder Awards England 2027. Voting is free, takes 60 seconds and closes 27th January 2027.

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Women in business support in Yorkshire: blog by Emily Mallender, business coach for women

Women in Business Support in Yorkshire: The 2027 Guide

A roundup of real, currently active free and paid support for women in business in Yorkshire and the UK for 2027.

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How to get found on ChatGPT: blog by Emily Mallender, business coach for women

How to Get Found on ChatGPT: A Checklist for Business Owners

A practical 15-point checklist to help your small UK service business get found and recommended on ChatGPT.

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Business coach for women in Sheffield: blog by Emily Mallender, business coach for women

Business Coach for Women in Sheffield: What to Look For

What to look for in a business coach for women in Sheffield: the questions to ask, red flags to avoid and what coaching costs in the UK.

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EMpowered Live 2027 Gold Partner: Caitlin Sirett of Evoke and Lead Coaching

There is a version of strategy that looks perfect on paper and goes nowhere. You know the one. The plan is solid. The offer is good. The woman behind it does not quite believe she deserves it to work yet. And so it does not. She has invested in the courses. She has listened to […]

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EMpowered Live 2027 Headline Partner Dr Sam Ballington of The Association of Child & Family Coaches

EMpowered Live 2027 Headline Partner: Dr Sam Ballington and the ACFC

When I started building EMpowered Live 2027, I made myself a promise. I was not going to fill this event with sponsors who just wanted a logo on a banner. I was going to build partnerships with organisations whose values are so aligned with what this event stands for that their presence in the room […]

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The women-owned business directory you should be in: blog by Emily Mallender, business coach for women

How to Get Your Business Found Online: The Free Women-Owned Business Directory You Should Be In

In short: The EMpowered Collective directory is a free UK directory of women-owned businesses. A free listing takes about 10 minutes and puts your name, category and location on a page Google and AI tools can find, which makes it one of the quickest ways to get your business found online without paying for ads. […]

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Branding for Female Entrepreneurs and Female Founders: Why Yours Is Costing You Clients

In short: Branding for female entrepreneurs is not just a logo and a colour palette. It is the strategy and psychology behind how your ideal client feels the moment she finds you. If your brand looks DIY, inconsistent or out of date, it is quietly costing you clients and pricing power. Here is how to […]

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How to get more clients: blog by Emily Mallender, business coach for women

How to Get More Clients: The Marketing Strategy Every Woman in Business Needs

In short: To get more clients consistently, you need a clear strategy, not more posting: a specific ideal client, a clear offer, a message that speaks to her, a way to capture leads and a simple follow-up and sales process. Below is the 7-step strategy I use with women running UK service businesses. She had […]

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The EMpowered SAS Experience: blog by Emily Mallender, business coach for women

The EMpowered SAS Experience With Ant Middleton in the Lake District

The first women-only EMpowered SAS Experience with Ant Middleton took place in the Lake District in September 2026. Here is the story behind it and what it involved.

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EMpowered Live 2027: blog by Emily Mallender, business coach for women

EMpowered Live 2027: The Women's Business Conference Sheffield Has Been Waiting For

In short: EMpowered Live 2027 is a women's business conference at the OEC Sheffield on Friday 12th March 2027. It is a full day of keynote speakers, panels and networking from 8:30am, followed by The EMpire Gala in the evening. Confirmed speakers include Claire Throssell MBE, Esther Ghey and Sam Teale, and tickets are available […]

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Website vs landing page vs funnel: blog by Emily Mallender, business coach for women

Website vs Landing Page vs Funnel: Which One Does Your Business Need?

In short: A website builds trust and tells people who you are. A landing page gets 1 visitor to take 1 action. A funnel is the system that captures leads and follows up until they buy. Most service businesses need all 3 eventually, but if you are starting from scratch, build the one that fixes […]

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What is GEO?: blog by Emily Mallender, business coach for women

What Is GEO? The Business Owner's Guide to Getting Found by AI

In short: GEO, or generative engine optimisation, is how you get your business found and recommended by AI tools like ChatGPT, Google's AI Overviews and Perplexity. SEO helps you rank in a list of links. GEO helps AI understand who you are, trust you and mention you in its answers. Last week I typed a […]

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How to price your services: blog by Emily Mallender, business coach for women

How To Price Your Services Without Apologising For It

In short: To price your services with confidence, base your price on the value of the result you deliver, not the hours you spend or what you think people will pay. Work out your numbers, set your price, then say it out loud without apologising. Here is the 5-step framework I use with women in […]

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The 5-part Instagram strategy: blog by Emily Mallender, business coach for women

The 5-Part Instagram Strategy for Women in Business (That Actually Gets You Clients)

In short: The best Instagram strategy for women in business is built on 5 parts working together, not on posting more. Below are the 5 pillars and exactly how to use them, so your content brings in enquiries, not just followers. You're posting. You're showing up. You're creating content, writing captions, filming reels and still, […]

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Why social media isn't working: blog by Emily Mallender, business coach for women

Why Social Media Isn't Working (Even When You're Showing Up)

In short: Social media isn't working for most service businesses because showing up is not the same as having a strategy. Without a clear message, a reason for people to take the next step and a system to capture and follow up with leads, likes and comments rarely turn into paying clients. Let me tell […]

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Networking events for women in business: blog by Emily Mallender, business coach for women

The Best Networking Events for Women in Business in Yorkshire

In short: The best networking events for women in business in Yorkshire are the ones where you feel welcome, meet women at a similar stage and leave with real connections, not a pocket full of business cards. Here is what to look for, where to find the right rooms and how to get the most […]

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How being a teenage mum made me a better coach: blog by Emily Mallender, business coach for women

I Was a Teenage Mum. Here's How It Made Me a Better Business Coach.

In short: Being a teenage mum did not stop me building a business. It made me better at it. It taught me resilience, resourcefulness and how to make things work with very little, and it is a big part of why I now coach ambitious women who have been told they can't. I was told […]

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Why community changes everything: blog by Emily Mallender, business coach for women

What Happens When Women in Business Community Support Changes Everything

In short: Being part of a community of women in business changes everything because you stop building alone. The right community gives you honest feedback, accountability, collaborations, referrals and the confidence that comes from being around women who get it. There is a version of the entrepreneur story that looks like this: lone genius, working […]

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5 signs you need a business coach: blog by Emily Mallender, business coach for women

5 Signs You Need a Business Coach (Not Just a Therapist)

In short: You need a business coach, not just a therapist, when talking through your feelings about your business is not making it grow. If you are stuck on strategy, pricing, visibility or sales, a business coach gives you the plan and the accountability to fix it. Let me say something that might ruffle a […]

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The EMpire Diaries: blog by Emily Mallender, business coach for women

The EMpire Diaries: The Business Podcast for Women in the UK

In short: The EMpire Diaries is a UK business podcast for women, hosted by me, Emily Mallender. It is honest conversations about the reality of building a business, from marketing and money to mindset and the messy middle, with brilliant women who have been there. Most business content online looks the same. The perfectly curated […]

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Why your website is not converting: blog by Emily Mallender, business coach for women

Why Your Website Is Not Converting (And the 16 Features It Needs)

In short: Your website is probably not converting because it is doing 1 job, looking nice, instead of the 7 jobs it should be doing. Most service business websites are missing a clear message, a clear next step, proof and a way to capture leads. Below are the 16 features a converting website needs, so […]

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Visible and Paid: blog by Emily Mallender, business coach for women

Visible and Paid: The Marketing Strategy Programme for Women Who Are Done Guessing

In short: Visible and Paid is my 6-month group marketing strategy programme for women in business who are done guessing. Cohort 2 starts on Thursday 7th January 2027, with sessions on Thursdays in school hours, and it costs £1,997 inc VAT or £382.80 inc VAT a month. You are good at what you do. You […]

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