There is a version of strategy that looks perfect on paper and goes nowhere.
You know the one. The plan is solid. The offer is good. The woman behind it does not quite believe she deserves it to work yet. And so it does not.
She has invested in the courses. She has listened to the podcasts. She has gathered all the advice. And self-doubt still gets the final say.
That is the problem Caitlin Sirett built Evoke and Lead Coaching to solve. And it is exactly why I am thrilled to announce her as the Gold Partner for EMpowered Live 2027.
Caitlin Sirett is the founder of Evoke and Lead Coaching and an ICF-accredited trauma-informed life coach and Chartered Manager. She works with women who are ready to stop letting self-doubt have the final say and start trusting themselves to take the next step.
Her work sits at the intersection of strategy and self-leadership. Because Caitlin understands something that most coaches miss: the biggest thing holding women back is not a lack of knowledge. It is self-doubt. It is guilt. It is not trusting themselves enough to act on what they already know.
"Success is not just about having the right strategy. It is about building the woman behind the strategy. Because even the best plan can be held back by self-doubt, guilt, or waiting to feel ready"
Caitlin Sirett, Founder, Evoke and Lead Coaching
That line landed with me the first time I read it. Because it is exactly what I see in the women I coach every single day. Brilliant women with brilliant strategies who are still holding themselves back. Not because the strategy is wrong. Because something underneath the strategy has not been addressed yet.
Caitlin addresses that. And the results speak for themselves.
The testimonials on Caitlin's website wowed me when I read them. Not because they praised her, but because of what they described changing.
Kerry Rigby wrote: "Caitlin is such a safe space holder. She really listens to what I have to say and helps me find my own answers and pathways. She does not try to fix me but instead helps me see my own potential and possibilities. Before our sessions, I was struggling with trusting others, especially when it came to receiving support around childcare so I could take time for myself and launch my business. I learnt that it is safe to let go and trust. I recognised just how far I have come on my journey and how able I am to get to where I want to go."
Sophie Toynbee wrote: "I was completely stuck at a career crossroads and overthinking every possible path. Caitlin helped me separate my own values from the expectations and assumptions of others. That clarity alone was transformative. I left feeling lighter, less overwhelmed, and with a clear sense of direction that had felt impossible to reach on my own."
And Emily Flint wrote: "Working with Caitlin not only inspired me to do better in business but gave me the confidence to expand and grow. She helped me navigate my emotions and realise what was holding me back, not only professionally but personally. Imposter syndrome, who?"
These are not vague testimonials about feeling better. These are women describing a fundamental shift in how they see themselves and what they believe is possible. That is the work Caitlin does.
EMpowered Live 2027 is a day designed to move women. Not just inspire them, not just inform them, but actually shift something in the way they see themselves and what they are capable of.
The keynote speakers are sharing stories of courage. The glass walk is proving to every woman in that room what they are made of. The gala is celebrating who they already are.
And Caitlin's work sits at the heart of all of it. Because the woman who walks across broken glass at 5pm has already done the harder internal work of deciding she is worth backing. And Caitlin is the person who helps women get there.
Having her in the room at EMpowered Live 2027 means the women attending have access to someone who specialises in exactly that shift.
Evoke and Lead Coaching was founded by Caitlin Sirett to help women stop looking outside themselves for permission and start backing themselves. Her coaching is ICF-accredited, trauma-informed, and completely individual. There is no blueprint, no one-size-fits-all programme, and no pretending that strategy alone is enough.
Together with her clients, Caitlin uncovers what is really getting in the way, whether that is self-doubt, guilt, old beliefs, or fear of judgement, and helps women build the internal foundations that make everything else sustainable.
Because the answers, as Caitlin says, are not found in someone else's blueprint. They are found by trusting yourself enough to create your own.
Find out more about Caitlin and Evoke and Lead Coaching at evokeandlead.com.
Caitlin joins the Association of Child and Family Coaches as headline partner and Kinder Coaching as our Kids Club partner in an incredible lineup of organisations who have put their names behind this event.
A small number of partnership opportunities remain available. Over £127 million in business has been facilitated between attendees at my events. These women are buyers, decision-makers, and exactly the audience the right brands want to reach.
Get in touch at [email protected] or find out more at live.empoweredwithemily.com/sponsorship.
Keep reading: get the full line-up and tickets in EMpowered Live 2027: the women's business conference in Sheffield, meet our headline partner Dr Sam Ballington, see all upcoming EMpowered events, or find out who's behind EMpowered.
Caitlin Sirett is the founder of Evoke and Lead Coaching, an ICF-accredited trauma-informed life coach and Chartered Manager. She helps women stop letting self-doubt have the final say and build the internal foundations that make lasting success possible. She is the Gold Partner for EMpowered Live 2027. Find out more at evokeandlead.com.
Trauma-informed coaching is an approach that recognises how past experiences, including stress, difficult relationships, and significant life events, can shape the way we think, feel, and behave without us always being aware of it. A trauma-informed coach like Caitlin creates a safe, non-judgemental space and works with sensitivity to what may be showing up beneath the surface. It does not mean the coaching focuses on trauma directly. It means the coach understands that self-doubt, guilt, and patterns of behaviour often have roots that a standard strategy-focused approach will not address. For women in business, this approach can be transformational because it addresses the internal blocks that keep the strategy from working.
Evoke and Lead Coaching was founded by Caitlin Sirett to support women who are ready to stop letting self-doubt have the final say. Her coaching is trauma-informed, ICF-accredited, and built around individual understanding. She works with women on the internal work that underpins real, sustainable success. Find out more at evokeandlead.com.
EMpowered Live 2027 is presented by the Association of Child and Family Coaches (headline partner), supported by Evoke and Lead Coaching (gold partner), Kinder Coaching (Kids Club partner), and Event Allies (official wellbeing and inclusion partner). A small number of additional partnership opportunities remain available.
EMpowered Live 2027 takes place on Friday 12th March 2027 at the OEC Sheffield, S6 2DE. Conference from 8:30am, EMpire Gala from 7pm until 1am. One ticket covers both. Tickets from £150 including VAT with Klarna available at checkout.
Friday 12th March 2027. OEC Sheffield. 8:30am to 1am.
Claire Throssell MBE. Esther Ghey. Sam Teale. Emily Mallender. The Association of Child and Family Coaches. Evoke and Lead Coaching. The Glass Walk. The EMpire Gala. Free childcare. Free professional photography.
Tickets from £150 including VAT. Klarna available. Pay in 3.
