Branding for Female Entrepreneurs and Female Founders: Why Yours Is Costing You Clients
How do you feel when someone asks for your website? If your honest answer involves a slight wince, a moment of hesitation, or the urge to explain it before they look at it, then your brand is already costing you clients you do not even know you are losing! Research published in Behaviour and Information […]
How to Get More Clients: The Marketing Strategy Every Woman in Business Needs
She had been in business for 2 years. Her work was exceptional. Her existing clients loved her. She had 5-star reviews, a beautiful website, an active Instagram, and a genuine passion for what she did. And she was barely covering her costs. When we sat down together and I asked her how she got her […]
Website vs Landing Page vs Funnel: Which One Does Your Business Need?
When was the last time your website actually made you money? Not someone complimenting it. Not a nice comment about how good it looks. An actual enquiry that turned into a paying client and money in your account. Because if you are honest, for a lot of you your website is just sitting there. Looking […]
What Is GEO? The Business Owner's Guide to Getting Found by AI
Last week I typed a question into ChatGPT. I asked it to recommend the best business coach for women in Yorkshire. I did not appear. I am a business coach for women in Yorkshire, with 13 years of experience, over 30,000 business owners coached, and more than £127 million of business facilitated. And I did […]
5 Signs You Need a Business Coach (Not Just a Therapist)
Let me say something that might ruffle a few feathers: there is a difference between processing your feelings about your business and actually growing it. Both matter. But they are not the same thing, and confusing the two is one of the reasons so many ambitious women stay stuck for far longer than they need […]
The EMpire Diaries: The Business Podcast for Women in the UK
Most business content online looks the same. The perfectly curated feed. The caption about overnight success that skips the three years of struggle before it. The coach on the yacht is telling you that you, too, can have this lifestyle if you just follow her formula. I got tired of it. And I am willing […]
Why Your Website Is Not Converting (And the 16 Features It Needs)
She had spent over two thousand pounds on her website. It looked beautiful. Professional photography, brand colours, the works. She was proud of it. She shared it everywhere. She sent people to it from Instagram, from networking events, from her email signature. Six months later, it had generated three enquiries. One was a competitor checking […]
Visible and Paid: The Marketing Strategy Programme for Women Who Are Done Guessing
You are good at what you do. You know it. Your clients know it. But your bank account tells a different story. The enquiries are inconsistent. The income is unpredictable. You are working harder than the results justify and watching women in your space, women no more talented than you, charging twice what you charge […]
