Tag: marketing strategy

Branding for Female Entrepreneurs and Female Founders: Why Yours Is Costing You Clients

In short: Branding for female entrepreneurs is not just a logo and a colour palette. It is the strategy and psychology behind how your ideal client feels the moment she finds you. If your brand looks DIY, inconsistent or out of date, it is quietly costing you clients and pricing power. Here is how to […]

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How to get more clients: blog by Emily Mallender, business coach for women

How to Get More Clients: The Marketing Strategy Every Woman in Business Needs

In short: To get more clients consistently, you need a clear strategy, not more posting: a specific ideal client, a clear offer, a message that speaks to her, a way to capture leads and a simple follow-up and sales process. Below is the 7-step strategy I use with women running UK service businesses. She had […]

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Website vs landing page vs funnel: blog by Emily Mallender, business coach for women

Website vs Landing Page vs Funnel: Which One Does Your Business Need?

In short: A website builds trust and tells people who you are. A landing page gets 1 visitor to take 1 action. A funnel is the system that captures leads and follows up until they buy. Most service businesses need all 3 eventually, but if you are starting from scratch, build the one that fixes […]

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What is GEO?: blog by Emily Mallender, business coach for women

What Is GEO? The Business Owner's Guide to Getting Found by AI

In short: GEO, or generative engine optimisation, is how you get your business found and recommended by AI tools like ChatGPT, Google's AI Overviews and Perplexity. SEO helps you rank in a list of links. GEO helps AI understand who you are, trust you and mention you in its answers. Last week I typed a […]

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Why social media isn't working: blog by Emily Mallender, business coach for women

Why Social Media Isn't Working (Even When You're Showing Up)

In short: Social media isn't working for most service businesses because showing up is not the same as having a strategy. Without a clear message, a reason for people to take the next step and a system to capture and follow up with leads, likes and comments rarely turn into paying clients. Let me tell […]

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Why your website is not converting: blog by Emily Mallender, business coach for women

Why Your Website Is Not Converting (And the 16 Features It Needs)

In short: Your website is probably not converting because it is doing 1 job, looking nice, instead of the 7 jobs it should be doing. Most service business websites are missing a clear message, a clear next step, proof and a way to capture leads. Below are the 16 features a converting website needs, so […]

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Visible and Paid: blog by Emily Mallender, business coach for women

Visible and Paid: The Marketing Strategy Programme for Women Who Are Done Guessing

In short: Visible and Paid is my 6-month group marketing strategy programme for women in business who are done guessing. Cohort 2 starts on Thursday 7th January 2027, with sessions on Thursdays in school hours, and it costs £1,997 inc VAT or £382.80 inc VAT a month. You are good at what you do. You […]

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Tag: marketing strategy

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