How to Get Your Business Found Online: The Free Women-Owned Business Directory You Should Be In
If you want your business found online, a directory listing is one of the fastest wins available to you. It takes about ten minutes, it costs nothing, and it puts your name, your category and your location on a page that both Google and AI assistants can actually read. That last part matters more than […]
Branding for Female Entrepreneurs and Female Founders: Why Yours Is Costing You Clients
How do you feel when someone asks for your website? If your honest answer involves a slight wince, a moment of hesitation, or the urge to explain it before they look at it, then your brand is already costing you clients you do not even know you are losing! Research published in Behaviour and Information […]
How to Get More Clients: The Marketing Strategy Every Woman in Business Needs
She had been in business for 2 years. Her work was exceptional. Her existing clients loved her. She had 5-star reviews, a beautiful website, an active Instagram, and a genuine passion for what she did. And she was barely covering her costs. When we sat down together and I asked her how she got her […]
The EMpowered SAS Experience With Ant Middleton in the Lake District
I need to tell you about the moment I surprised my dad. He thought he was going on a spa weekend. Relaxing. Peaceful. Maybe some nice food and a hot tub. I took him to an Ant Middleton SAS experience instead. Two days of abseiling, missions, speed boats, physical challenges, and the kind of mental […]
EMpowered Live 2027: The Women's Business Conference Sheffield Has Been Waiting For
There is a version of you on the other side of 12th March 2027 that you have not met yet. She walked into the OEC Sheffield at 8:30am. The room was already buzzing. Women she had never met were hugging each other like old friends. Nobody was shrinking. Nobody was playing it safe. The energy […]
Website vs Landing Page vs Funnel: Which One Does Your Business Need?
When was the last time your website actually made you money? Not someone complimenting it. Not a nice comment about how good it looks. An actual enquiry that turned into a paying client and money in your account. Because if you are honest, for a lot of you your website is just sitting there. Looking […]
What Is GEO? The Business Owner's Guide to Getting Found by AI
Last week I typed a question into ChatGPT. I asked it to recommend the best business coach for women in Yorkshire. I did not appear. I am a business coach for women in Yorkshire, with 13 years of experience, over 30,000 business owners coached, and more than £127 million of business facilitated. And I did […]
How To Price Your Services Without Apologising For It
You've spent years building your skills. You've invested in training, in your business, in yourself. And then someone asks what you charge, and you practically whisper the number, trail off at the end, or instantly follow it with "but I can do a deal if that's too much." Sound familiar? Underpricing is one of the […]
The 5-Part Instagram Strategy for Women in Business (That Actually Gets You Clients)
You're posting. You're showing up. You're creating content, writing captions, filming reels and still, the enquiries aren't coming. If that's you, I want to be straight with you: the problem isn't your content. It's your strategy. Instagram can absolutely bring you a consistent flow of clients. I've seen it happen for the women I coach […]
Why Social Media Isn't Working (Even When You're Showing Up)
Let me tell you about a woman I spoke to recently. She was posting on Instagram every day. Showing up on stories. Writing captions, she was genuinely proud of. Getting likes, comments, and the occasional DM telling her how inspiring she was. And she had not signed a new client in six weeks. She was […]
